Local marketing is a crucial strategy for small and medium-sized businesses that rely on customers visiting their physical locations to purchase goods or services. It involves targeting potential customers within a specific radius of the business’s location, typically up to 50 miles. Also known as location-based marketing, neighborhood marketing, or local store marketing, it is essential for businesses such as shops, dentists, physiotherapists, bars, restaurants, and car dealerships.

Developing a repeat customer base in the immediate vicinity of the business’s location is one of the main advantages of local marketing. In more urban areas, where local traffic and neighborhood density are high, the standard radius of influence is about 10 miles, but this can be even less. People prefer to shop and eat near their homes, creating mental maps of the surrounding area with their favorite restaurants and stores.

These mental maps are constantly updated with new businesses moving in and other businesses closing. Therefore, it is essential for any business, especially new ones, to advertise their presence in their surrounding neighborhood to get onto these mental maps. Local marketing helps businesses to reach potential customers in their immediate area and develop a strong local customer base.